What about the brand's legacy? What does this mean for luxury? How will YSL survive?
Frankly, it's the best way for the Paris-based fashion house to move forward.
Although the YSL logo will remain on handbags, shoes, cosmetics and its boutiques, I'm betting it's only a matter of time before the company goes full throttle Saint Laurent Paris.Here is why:
The custom-letter logo — created by graphic designer Adolphe Cassandre in 1961 — is, well, everywhere.
The brand may still have luxe prices — a handbag will run you about $2,000 and dresses range from $500 to $700 — but who can claim exclusivity when everyone seems to own a piece of it, real or knock off?
Reality housewives, basketball wives and starting Wednesday, Hollywood's ex-wives ( I am soo looking forward to seeing Will Smith's, Eddie Murphy's and R Kelly's ex wives tonight on the show's premier) and , have all but killed the cache of luxury. How classy is a label when Atlanta Housewife NeNe (Cant stand her) "I'm very rich bitch" Leakes is dropping F-bombs while wearing YSL shoes, holding a YSL bag and rocking YSL pants? The so-called sophistication of high-end brands diminishes with every reality television show episode.
What's a luxury label to do?
